Egreens
Consumer Insight
I love food and I like experimenting in kitchen. I love trying out recipes, picking new things. But as excited I am about it, the pressure of not knowing enough pushes me back.
Brand Promise
Emotional: Confidence of choosing good quality F&V and inspires me to experiment.
Rational: Fresh. Good looking, great smelling, delightful to touch and feel vegetables and fruits. Right at your doorstep. Only freshest pick - A grade. Constant feeding mechanism to retain freshness. Your freedom to physically pick.
LOGO DESIGN 1
Selecting the right vegetables is very important to us Indians, and that's exactly what our brand will let consumers do, by bringing the cart to their doorstep.
LOGO DESIGN 2
Fresh fruits and vegetables delivered to your doorstep by bringing the cart to you.