Weekend Everyday
To infuse a modern and trendy vibe, we've employed prominent, bold typography that portrays 'Weekend Everyday.' The models engage seamlessly with the text, accentuating the footwear in the process.






Weekend Everyday
To introduce a new concept, we've incorporated the 'calendar' as a visual element. The calendar, portrayed in line art, elegantly serves as a backdrop for the models. This versatile calendar device can be seamlessly applied across all mediums, encompassing our posts and reels.
The typography used depicts that the week passes by quickly and in the END is what stays.



To extend the campaign, we have explored using illustrations to show fun activities throughout the week.